{"product_id":"marketing-strategy-workbook","title":"Marketing Strategy Workbook","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMarketing Strategy Workbook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eStop guessing what your marketing should look like — start building a strategy that actually works.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis fillable workbook walks you through everything you need to understand your business, your ideal client, and how to reach them with confidence.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePart I: Core Strategy\u003c\/strong\u003e — Define your ideal client, mission, pricing, messaging, and marketing funnel. Audit your competitors and find your edge.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePart II: Content Strategy\u003c\/strong\u003e — Get 30+ content ideas, learn simple keyword research, plan content by buyer stage, and map out your email and social media strategy with built-in planners and calendars.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePerfect for\u003c\/strong\u003e wedding planners  who want a clear, guided framework instead of piecing marketing advice together from a dozen sources.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGo from \"I don't know where to start\" to a complete marketing strategy you can actually execute.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003ePart I: Core Strategy\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eDefine your product\/service, ideal client, and value proposition\u003c\/li\u003e\n\u003cli\u003eBuild a detailed ideal client profile (goals, fears, habits, trusted platforms)\u003c\/li\u003e\n\u003cli\u003eCraft your mission and vision statements\u003c\/li\u003e\n\u003cli\u003eChoose the right pricing strategy for your business\u003c\/li\u003e\n\u003cli\u003eMap your marketing funnel from awareness to loyal customer\u003c\/li\u003e\n\u003cli\u003eAudit your competitors and find your edge\u003c\/li\u003e\n\u003cli\u003eNail your core messaging and differentiation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003ePart II: Content Strategy\u003c\/em\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eSet clear goals for your website and blog\u003c\/li\u003e\n\u003cli\u003eGet 30+ content ideas across social media, lead magnets, and blog posts\u003c\/li\u003e\n\u003cli\u003eUnderstand the buyer's journey and what content fits each stage\u003c\/li\u003e\n\u003cli\u003eDo simple, effective keyword research (no SEO experience needed)\u003c\/li\u003e\n\u003cli\u003ePlan and organize content with built-in planners and monthly calendars\u003c\/li\u003e\n\u003cli\u003eBuild out email marketing and campaign sequences\u003c\/li\u003e\n\u003cli\u003eCreate a channel-by-channel social media strategy\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Planner's Lounge Shop","offers":[{"title":"Default Title","offer_id":54030647066900,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/4998\/6580\/files\/Screenshot2026-09-17130807.png?v=1789664939","url":"https:\/\/www.plannersloungeshop.com\/products\/marketing-strategy-workbook","provider":"Planner's Lounge Shop","version":"1.0","type":"link"}